Search Engine Optimization and How You Can Integrate It To Become a Trusted Expert

You may not realize it, but the things that may make you a reliable Expert will also help you with your SEO

That will improve your natural ranking with Google

that may help people looking for your service find you in the apex of the search rankings

Which makes them think about you as a Trusted Expert!

See how that works?

If you want to be a reliable Expert ( and of course you do ) you need to be all over SEO. Thats because people inherently trust natural search results more than pay-per-click ads when they do a search.

Why?

It does not matter what the logical truth is, its the visceral emotional reaction ( Iam such a genius for understanding that enormous word ) that counts, and gets folks to take action. So, if you want to be considered a reliable Expert in a certain niche, then you need to rank well in your target keywords.

You may expect this post to be full of SEO tricks and tips, but what you dont realize is that youhave already been doing a lot already to boost your SEO, if youhave been doing all the stuff that Ive recommended to become a Trusted Expert ( and you have been doing those things, havent you cause here is the prior post in the series if you missed it Press Releases the More Technical Stuff

- Your blog. Google and the other search engines loves them some blogs. Each time you post, you improve your credibility and your standing with Google. Blogs are also a great way to target new keywords a good blog post with the correct word density ( 2-5% ) can bring you in a ton of new folks if focused correctly.

- your online press room. Again, Google loves anything that provides fresh content, and you are going to be posting each single press release you send out ( and again, you are sending press releases out now, right? ) This is particularly vital because the online press release services only keep your press releases indexed for a short while. Anyone looking on the terms you utilized in those press releases after that time will be directed to your web press room / latest stories area. And if you dont have an area for your press releases, then theyll end upat somebody elses websites.

outside your Trusted Expert content, there are aheaps of basic technical things you have to be doing to improve your SEO.

• Make sure no two titles and descriptions on your site are the same (Google often deems this as duplicate content, even though the pages might be completely different)
• Use a robots.txt file.
• Link to related high authority resources (Google likes seeing you offering visitors relevant info and linking to high authority sites)
• Add your primary keyword phrase to your title, description & keyword tags (only one time in each)
• Have a Google friendly site map and submit it to the google webmaster tools.
• Internally link to your main pages with the keyword anchor text you want to rank for (internal linking is very important and often overlooked)
• Use your alt tags and add your primary keyword to one of them (most important is to describe the image but when possible add a keyword to one of them)
• Have your main keyword in an h1 tag (only once)
• Check for broken links and images (Google hates errors)

There are a lot of other tricks to boost your SEO, but this is the best place to start. Like many things about being a trusted Expert, it all returns to the content. Properly centered content not only brands you as a Trusted Expert, but it also improves your SEO and makes it easier for folks to find you, which helps them to see you as a trustworthy Expert.

Funny how reciprocal that is well I suspect so anyway sort of.

learn more about changing into a trusted expert and how you can Make Money Online.